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Direct Mortgage Lenders Vantage Production and InSellerate. direct lending is very different from traditional retail. The customers are different, the tactics are different, and the salespeople and their needs are.Is It Hard To Get A Mortgage Loan Texas Lending Dallas · texas lending answers this and more in the following brief Q&A, which sheds light on some of the most misunderstood mortgage terms in the industry. Q: Is a mortgage broker the same thing as a lender? Texas Lending: No, a mortgage broker is the person or business who works with the buyer to arrange funding and negotiate contracts. Brokers don.